B.B.A

Bachelor of Business Administration

Industry today put forth a demand for graduates with dynamic personality, skills of multitasking and broad knowledge base. Keeping diverse Industry requirements and enhanced employability prospects in mind, The Mandvi Education Society, College of Business Administration offers one of its kind Bachelor of Business Administration (BBA) Degree with different Specialization. It aims at providing not only the depth but also the width to a student’s professional competence. A student can choose any one from three sets of electives namely Marketing/Finance/Human Resource, in their Third Year which will provide them comprehensive understanding of distinct specialized courses with practical insights.

CURRICULM

Three year (Full Time) BBA programs normally take place over three academic years (i.e. approximately 36 months of term time with six semesters).

Affiliated University

Veer Narmad South Gujarat University, Surat.

Intake

Seats

Eligibility Criteria

The candidate must have passed std. 12th (Under 10+2 Pattern) examination from Gujarat State Education Board or equivalent board of any other state with at least 35% in Commerce, Science or Arts stream with English as one of the subjects.

Syllabus

The syllabus is designed by Veer Narmad South Gujarat University, Surat as per CBCS (Choice Based Credit System) and details of the same areas under:

First Year
1st Semester	2nd Semester
Elements of Economics-I	Elements of Economics-II
Communication Skills-I	Communication Skills-II
Communication Soft Skills- I	Communication Soft Skills-II
Quantitative Methods-I	Quantitative Methods-II
Principles of Management-I	Principles of Management-II
Computer Application-I	Computer Application-II
Financial Accounting-I	Financial Accounting-II
Managerial Economics-I	Managerial Economics-II

Second Year
3rd Semester	4th Semester
Managerial Accounting-I	Managerial Accounting-II
Organizational Behavior-I	Organizational Behavior-II
Marketing Management-I	Marketing Management-II
Quantitative Methods-III	Quantitative Methods-IV
Human Resource Management-I	Human Resource Management-II
Computer Application-III	Computer Application- IV
Financial Management-I	Financial Management-II
Production Management-I	Production Management-II

Third Year
5th Semester	6th Semester
Service Management-I	Service Management-II
Business Environment-I	Business Environment-II
Research Methodology-I	Research Methodology-II
Elements of Strategic Management-I	Elements of Strategic Management-II
Project Management
Entrepreneurship Development
Speciation subject (Any one of the following group) in 5th & 6th Semester

Group-A (Marketing)	Group-B (Finance)	Group-C (HRM)
Advanced marketing Management-I	Advanced Financial Management-I	Advanced Personnel
Export Management	Stock Exchange & Portfolio Management	Management-I Advanced
		Human Resource
		Management-I

Choice Based Credit System (CBCS)

• Specialisation areas are:

• Financial Management

• Marketing Management

• Human Recourse Management

Assessment and Evaluation

Two Internal Examinations of 50 marks each One University Examination of 50 marks Internal Evaluation of 20 marks.

Project Work

During Semester VI, each student will be required to undertake a research project on a topic in the area of specialisation and submit the report/thesis under the guidance of a Faculty member at the end of the Semester, requiring a total of 2 months of work The evaluation of the Project Work would be based on the project report/thesis, presentation and viva-voce Performance will be evaluated by internal and external examiners.

ADMISSIONS

The BBA Program incorporates the best management practices and industrial partnerships and works in close association with industrial and academic experts, right from the curriculum development stage to student’s project internships and work placements. This ensures that the students learn, assimilate and practice the skills required in order to excel in today’s industrial and economic scenario.

Semester 2

Subject Code	Subject Name	Exam Papers	Assignment	Practical	Material
#	Elements Of Economics-II
-	Communication Skills-II
-	Communication & Soft Skills-II
-	Quantitative Methods-II
-	Principles Of Management-II
-	Computer Application-II
-	Financial Accounting-II
-	Managerial Economics-II

Semester 4

Subject Code	Subject Name	Exam Papers	Assignment	Practical	Material
#	Managerial Accounting-II
-	Organization Behavior-II
-	Marketing Management-II
-	Quantitative Method-IV
-	Human Resource Management-II
-	Computer Application-IV
-	Financial Management-II
-	Production Management-II

Semester 6

Subject Code	Subject Name	Exam Papers	Assignment	Practical	Material
-	Service Management-II
-	Research Methodology-II
-	Business Environment-II
-	Elements Of Strategic Management-II
Marketing
-	Export Management-II
-	Stock Exchange & Portfolio Management-II
Finance
-	Advance Finance Management-II
--	Advance Marketing Management-II
HRM
-	Advance Human Resource Management-II
-	Advance Personnel Management-II